The collected data is used for multiple purpose not limited to Service, Support,
Advertisements,
Safety and Analysis during troubleshooting.
Identity establishment:
To ascertain who has agreed to our terms of service and use, create an account
to store your choices made in the game and retrieve the same in the form of a
score. In short, the entire game revolves around the choices made by the user
during the game. We process the data and choices to arrive at a score at the end
of the game. We also use the data to ensure we are sending the right user
communication to the right user.
Profile management:
To ensure we keep track of the games played by you and provide a better and
superior service to you every time, we require your data. We update your profile
with the latest games played and the scores gained. We use your data to create
leaderboards and competitions. Based on your engagement levels, we may choose to
reach out to you with similar games or products which are appreciated by you. We
may use your data to communicate with other players, largely statistical data to
compare other users' performance. Your data will be required to be verified from
time to time to ensure that there is no unauthorized access to your profile or
device. We will also need your data to analyze your preferences with respect to
advertising on the platform.
Advertisement management:
We intend to show you only relevant advertisements based on the data about you
available with us. To show you personalized advertisements in the Service as
well as in other websites and services (including email), we have a legitimate
interest to process necessary data to track the content you access in connection
with the Service and your online behavior. This allows us to deliver, target,
and improve our advertising and the Service.
Safety & Analysis management:
We are committed to ensuring the right demographic uses our content. All efforts
are made at Simpencil to ensure content authenticity and correctness, and more
importantly, Globally Consumable Content has remained our topmost priority. We
use your data to ensure we are serving appropriate content (or level of
difficulty in our games) to the right age group. We need this to also identify
fraudulent and misbehaving players on our platform who indulge in unacceptable
behavior and digital vandalism. We need your data for analyzing, correlating,
and aggregating statistics and other information to serve you better.